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Yeo Valley Rap : ウィキペディア英語版 | Yeo Valley Rap
"Yeo Valley Rap" is an advertising campaign for the family-owned farming and dairy company, Yeo Valley Organic by the "Yeo Valley Boyz", which features Mr George and Lisa Roxanne. The advert was produced by Boi-1da and the lyrics were written by Mr George. After much positive feedback came for the advert, the rap was added to iTunes for digital download from October 27, 2010 on Black Sheep Music. ==Background== Originally, the rap was just an advertising campaign for Yeo Valley Organic. The advert then started coming during breaks for The X Factor. The advert gained popularity and after many requests, the advert was then available to download from iTunes. Rosie Arnold, the BBH Deputy Executive Creative Director, talked about the idea of the campaign: "What we wanted to do was make Yeo Valley Organic popular for everybody. We wanted to make people pronounce Yeo Valley correctly and get everybody talking about it. So that's how we came up with the rap idea." The farmers had to study rap and get into the styles of Jay-Z and Kanye West.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Yeo Valley Rap」の詳細全文を読む
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